Readers prefer to see ads in colour. Today’s reader lives in a four-colour world.
Adding one colour to a black-and-white ad produces higher noting scores. Twenty percent higher than black-and-white ads.
Talk about stopping power. Four-colour ROP ads are noticed 13 percent more often than two-colour ads—and 20 percent more often than black-and-white ads.
Colour adverts do more than capture incremental attention. Colour compels people to read ads. By adding one colour the impact to the reader is higher than just black-and-white ads.
A full-colour ad doesn’t just draw the reader’s attention—it captures it! A colour ad boosts in-depth reading 60 percent more than a black-and-white ad.
Newspapers offer excellent colour reproduction. Your colour will not just jump off the page, it will clearly and vividly represent your image.
Because you can! More newspapers offer colour on more pages and sections than ever before.
Colour more closely depicts product offerings. Colour influences image and attitude.
Colour is more cost efficient than ever.
Colour offers a competitive advantage both building your brand and jumping out of the page. Strategically, colour pulls the eye from the headline toward the dominant art element.
“Creative without strategy is called 'art'. Creative with strategy is called advertising”
